Visit Groningen | Destination Storytelling
Discover what you already have.
Three outdoor adventures through Groningen. From peaceful boardwalks at sunrise to coastal landscapes and hidden historical gems.
Adventure doesn't have to be far away.
I believe some of the most beautiful adventures are the ones waiting right around the corner. You don't always need to travel to the other side of the world to discover somewhere special.
That's exactly why this collaboration with Groningen & Partners felt like such a natural fit.
Their campaign, "Ontdek wat je hebt" (Discover what you already have), encourages people to look at their surroundings with fresh eyes. To appreciate the landscapes, history and little adventures that are already within reach.
Together, we created a three-part Instagram Reel series, each highlighting a different side of Groningen: green nature, the coastal landscape and the combination of heritage and outdoor exploration.
The goal was simple: inspire people to spend more time outside and discover just how much Groningen has to offer.
Chasing the sunrise at the Knuppelpad.
I'd walked the Knuppelpad before, but visiting at sunrise made it feel like an entirely different place.
The first light over the water, the sound of birds and the peaceful atmosphere turned a familiar walking trail into something special. It's exactly the kind of experience that reminds me why I love getting outside.
Knuppelpad, 't Roegwold
A wooden boardwalk winding through the wetlands near Schildwolde, with beautiful views across the Dannemeer.
- Location
- 't Roegwold, Schildwolde
- Parking
- Dannemeerweg
- Short walk
- Approx. 2 km
- Boardwalk
- 750 metres
- Dogs
- Allowed on a leash
- Best time
- Sunrise or sunset
Looking for a longer walk? Combine the Knuppelpad with the 12.6 km Dannemeer and Scharmer Ae route. You can also use the walking junction network to create your own route through 't Roegwold.
Walking beyond the dikes.
Some places are worth visiting for the journey alone. De Kiekkaaste is definitely one of them.
From Nieuwe Statenzijl, a wooden boardwalk takes you straight through the reeds and salt marshes towards a birdwatching hide overlooking the Dollard.
It's the only birdwatching hide in the Netherlands located outside the dikes. And with its wide open views, birds and peaceful surroundings, it feels wonderfully remote.
De Kiekkaaste
Follow the boardwalk through the reeds to a unique viewpoint over the Dollard, where fresh water from the Ems meets the salt water of the Wadden Sea.
- Location
- Nieuwe Statenzijl 1, 9688 TN Nieuwe Statenzijl
- Boardwalk
- Approx. 600 metres
- Wildlife
- Birds and occasionally seals
- Dogs
- Not allowed
- Drones
- Not permitted
- Bring
- Binoculars
The 11.9 km Dollard and Villages walking route starts near the sluice complex at Nieuwe Statenzijl and includes the Marcelluspad towards De Kiekkaaste. It continues through Drieborg, Oudedijk and Kostverloren.
From old brick walls to winding forest paths.
This might be one of my favourite combinations when it comes to walking routes: a little bit of history mixed with plenty of nature.
I started at the historic Steenfabriek Rusthoven, exploring the remains of the old brick factory and its ring kiln.
From there, I continued towards Landgoed Ekenstein, where the scenery completely changed. Suddenly I was walking through greenery, along winding paths, water and little bridges.
It's that contrast between industrial heritage and peaceful nature that made this walk so memorable.
Rusthoven & Ekenstein
Discover the remains of a historic brick factory and combine your visit with a beautiful walk around Landgoed Ekenstein.
- Starting point
- Steenfabriek Rusthoven
- Official walk
- 1.5 km
- Combine with
- Landgoed Ekenstein
- Highlights
- Brick factory, ring kiln, forest paths and bridges
- Dogs
- Allowed on a leash
- Extra stop
- Appingedam
Extend your walk around Landgoed Ekenstein or continue towards Appingedam, a charming historic town famous for its hanging kitchens. You can also create your own route using Groningen's walking junction network.
Three stories. One province. Endless discoveries.
A destination marketing collaboration created to encourage outdoor exploration, highlight Groningen's diverse landscapes and inspire people to rediscover the beauty of places close to home.
Every destination has a story worth sharing.
Looking for a creative way to showcase your destination, outdoor brand or experience? Let's create authentic content that inspires people to explore.
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